This report analyzes AltaMed’s GOTV efforts of low propensity voters leading up to the 2020 primary election. AltaMed engaged in voter outreach in East Los Angeles, Anaheim & Santa Ana, Oakland, and South San Diego counties.
Precincts were randomized into one of three conditions, treatment, control, or placebo groups. Those in the treatment group were either visited at home or received a phone call about the importance of voting. he full report examines turnout for each of the four different locations and different methods of outreach. We found that on the whole, outreach efforts were extremely successful in increasing turnout. When comparing the control and treatment group we find a 10.41% increase in turnout, and comparing the treatment group to the placebo group we find a 7.08% increase in turnout, indicating that it is not only the outreach that is effective, but the message is what is convincing voters to turn out.
The report also looks at the turnout by the amount of contact a voter received and concludes by estimating what turnout may look like if voter outreach was done for all Latino voters. The full report provides a promising look at how community partners can work towards giving voice to the communities they work so hard to serve.