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Demography & Population Studies

New UCLA LPPI Data Brief Shows Nearly 580,000 Latino Voters in Pennsylvania Could Sway 2024 Election

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The UCLA Latino Policy and Politics Institute (UCLA LPPI) released two new data briefs focusing on Latino eligible voters in Los Angeles and Orange counties. The untapped electoral potential of the Latino electorate in these two counties will prove crucial to controlling the U.S. House of Representatives, with 23 districts up for grabs between the two counties.

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Contact: lppipress@luskin.ucla.edu

New UCLA LPPI Data Brief Shows Nearly 580,000 Latino Voters in Pennsylvania Could Sway 2024 Election
Latino eligible voters in the Keystone state will be decisive not only for the presidential election but also for a competitive U.S. Senate race

LOS ANGELES (September 4, 2024) – The UCLA Latino Policy and Politics Institute (UCLA LPPI) released a new data brief on Latino eligible voters in Pennsylvania, marking the sixth in a series of data briefs utilizing the Latino Data Hub to focus on Latino voters in critical states and counties for the 2024 election.  

With Pennsylvania’s last two presidential elections decided by slim margins—Trump winning by 44,000 votes in 2016 and Biden by 81,000 in 2020—the state’s 579,000 eligible Latino voters could be decisive in 2024.

The data brief of the key battleground state also provides a comprehensive analysis of the state’s Latino electorate, detailing their demographic growth, economic participation, educational attainment, language proficiency, housing, health insurance, and connectivity. The key findings include:

  • The Latino eligible voter population in Pennsylvania is growing more rapidly than the non-Latino population and is now 579,000, accounting for almost 6% of eligible voters.
  • Latino adults in Pennsylvania are significantly younger than eligible voters as a whole. The share of young eligible voters ages 18 to 24 who are Latino is four percentage points higher than the Latino share of the overall electorate. 
  • Investing in Spanish-language outreach will be key to reaching Latino voters in Pennsylvania. About 4 out of 10 Latino eligible voters in Pennsylvania are bilingual, and an additional 25% only speak Spanish. More Latinos only speak Spanish in Pennsylvania than across the U.S. 
  • Most Latino eligible voters in Pennsylvania are U.S.-born, but a sizable share (17%) are naturalized citizens. 

Read the full brief.

See additional briefs as part of the 2024 election research series here.

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About UCLA Latino Policy and Politics Institute

The UCLA Latino Policy and Politics Institute is a non-partisan research institute that seeks to inform, engage, and empower Latinos through innovative research and policy analysis. LPPI aims to promote equitable and inclusive policies that address the needs of the Latino community and advance social justice. latino.ucla.edu.