“I do think there’s been a shift and the question is, why?” said Gary Segura, senior partner with  Latino Decisions and dean of UCLA Luskin School of Public Affairs. “One reason for the shift  was that Joe Biden was not as well known among Latino households as the Clinton family was.  But more importantly, Democrats didn’t do enough to engage these voters in California and  other non-battleground states. There was little outreach by the Democrats and the Biden  campaign. And there’s an important lesson here. I think the one place where President Trump  did invest in Latinos is in South Florida, and he was rewarded for that. So investment matters,  being on the ground matters.”