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Eric Avila in Los Angeles Times: “This tiny city wants to become the Amsterdam of the far West — and Jay-Z seems to approve”


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Eric Avila, a historian of urban culture at UCLA, said the city’s “permissiveness, experimentation and some would say progressiveness” are features that “play into West Hollywood becoming the new Amsterdam of the U.S. in terms of cannabis.” City and business leaders hope the brand refresh will draw big-spending tourists and upscale locals to the planned businesses, where visitors will be able to smoke, eat or imbibe their weed of choice in a range of settings.

Eric Avila, a historian of urban culture at UCLA, said the city’s “permissiveness, experimentation and some would say progressiveness” are features that “play into West Hollywood becoming the new Amsterdam of the U.S. in terms of cannabis.” City and business leaders hope the brand refresh will draw big-spending tourists and upscale locals to the planned businesses, where visitors will be able to smoke, eat or imbibe their weed of choice in a range of settings.